
The group All Day Project won their first award at the '2025 MAMA Awards.' On the afternoon of the 29th, at the '2025 MAMA Awards' Chapter 2 held at Hong Kong Kai Tak Stadium, All Day Project was honored with the award in the 'Breakthrough Artist' category. Actress Kim Hye-soo hosted the event, which featured a lineup of various artists.
All Day Project member Woochan expressed condolences regarding the recent fire accident in Hong Kong during his acceptance speech. He said, "I sincerely offer my condolences to everyone who is going through difficulties because of this incident." This was a message of sympathy for the victims and bereaved families of the Hong Kong fire tragedy.
Youngseo said, "It is an honor to receive this meaningful first 'MAMA' award," adding, "As the award's name suggests, All Day Project will continue to break the mold, surpass limits, and take on new challenges." This statement was interpreted as expressing the group's future direction.
Annie expressed gratitude to the fans, saying, "Thank you so much to the fans who always love us five just as we are," and promised, "We will work hard to become artists who can repay that love." Annie is the granddaughter of Lee Myung-hee, the chairwoman of Shinsegae Group, and the eldest daughter of Jung Yoo-kyung, chairwoman of Shinsegae. She debuted in the music industry as a member of All Day Project last June. Her debut as a singer despite her mother Jung Yoo-kyung's opposition became a notable story.
The 'Breakthrough Artist' category is awarded to artists who break existing molds and present new directions in K-POP, showing remarkable achievements. By winning this award, All Day Project was recognized for their musical accomplishments and influence.
The '2025 MAMA Awards' was broadcast live on Mnet and featured various artists including aespa, CORTIS, G-DRAGON, IDIT, IZ*ONE, JO1, Kickflip, Kyoka, RISE, Stray Kids, TOMORROW X TOGETHER, and ZEROBASEONE. They communicated with fans through their performances and demonstrated leadership in the development of K-POP.
All Day Project's award marked an important milestone in their musical journey. They plan to continue making new attempts and strengthen their position in the K-POP scene. The group members emphasized the importance of communication with fans and pledged to do their best to repay their love.
This award is expected to play a significant role in establishing All Day Project as artists who will lead the future of K-POP. They will continue to provide fans with new experiences through musical experimentation and challenges. All Day Project's future activities are highly anticipated.



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