Paradise Group announced on December 1 that it has selected BTS member V as its new brand ambassador and will launch a global brand campaign. The slogan of this campaign is "FEEL YOUR PARADISE."

Paradise Group explained that V's global influence and artistic sensibility align well with the group's philosophy of art management. V has already maintained a connection with Paradise, attending "Paradise Art Night," the representative art event of Paradise City, attracting attention from gallery officials and artists both domestically and internationally.

Paradise City holds approximately 3,000 artworks and offers a familiar art viewing environment where the entire resort functions as an exhibition space. Additionally, Paradise Group operates Kaywon Arts Middle, High, and University, contributing to the cultivation of artistic talent for over 40 years.

The campaign video features V appearing as a janitor, creating fantastic scenes against the backdrop of various resort facilities. The video will be released through Paradise's official website, social media channels, and YouTube. Overseas, the campaign plans to expand contact points with global customers through major digital platforms in countries such as China and Japan.

A representative from Paradise Hotel & Resort stated, "Collaboration with V will be an important opportunity to simultaneously enhance the brand's sensibility and global recognition." They added, "We will expand the experience as a global complex resort representing K-hospitality so that travelers worldwide naturally think of Paradise when visiting Korea, and further solidify our identity as a space where culture and art breathe life."

V said, "I am very pleased to join as the new face of Paradise City," and added, "I hope everyone visits Paradise City, where various experiences such as art, amusement parks, and music come together, and feels their own paradise."

Paradise City is strengthening its position as a complex resort on Yeongjong Island, Incheon, amid a recent increase in foreign tourists visiting Korea. This year, it has raised its overseas profile by receiving consecutive favorable reviews from global hotel guides such as Michelin and Forbes.

Through this campaign, Paradise Group plans to strengthen the competitiveness of its complex resort encompassing hotels, resorts, and casinos, while prominently showcasing K-hospitality. V's participation is expected to contribute to increasing the global recognition of the Paradise brand.

Paradise will continue to offer new experiences to customers through various programs that combine culture, art, and tourism.