Singer Jung Dong-won has been selected as the exclusive model for the domestic seolleongtang brand Hanchon Seolleongtang. This appointment marks the first time the brand has chosen an exclusive model in its 40-year history. It is known that Jung Dong-won has consistently consumed seolleongtang broth through various content such as vlogs. This genuine routine is said to have positively influenced the model selection process.

A representative from Hanchon Seolleongtang explained the background of appointing the exclusive model, stating, "We believed that Jung Dong-won's actual experience using the product would increase consumer empathy and strengthen the connection with the brand." Jung Dong-won is a representative artist who receives balanced support from both the MZ generation and middle-aged to older adults. He is familiar to the middle-aged and older generations as the "trot prodigy" and "national grandson," and his personal YouTube channel has 720,000 subscribers.

Jung Dong-won's song "Easy Lover," released last September, ranked number one on the TikTok Music Viral Chart. Additionally, he is actively promoting himself domestically and internationally under his idol alter ego JD1, exerting strong influence among young people. His iconic presence that spans generations is evaluated as a model who can broadly appeal not only to the brand's core customer base of women in their 40s and 50s but also to the MZ generation.

Jung Dong-won's agency, Showplay Entertainment, announced, "Jung Dong-won has been selected as the exclusive model for Hanchon Seolleongtang," adding, "He is the first exclusive model appointed in the brand's 40-year history." Jung Dong-won has shown through his vlogs that he enjoys eating seolleongtang at concerts and other performances to maintain his stamina. This routine was a key factor in his selection as the model.

By appointing Jung Dong-won as the model, Hanchon Seolleongtang plans to convey the brand's appeal through diverse content. A representative stated, "We plan to communicate the brand's appeal more closely with Jung Dong-won," and added, "This model appointment will serve as an opportunity to engage with consumers across a wide age range."

Jung Dong-won's high recognition among both middle-aged and MZ generations was an advantage in his appointment as a model. Hanchon Seolleongtang expressed its intention to use the collaboration with Jung Dong-won as a starting point to announce a new leap forward for the brand.

The appointment of Jung Dong-won as the exclusive model marks an important turning point in Hanchon Seolleongtang's marketing strategy. The brand plans to strengthen communication with various consumer groups by leveraging Jung Dong-won's influence. Jung Dong-won will play a role in enhancing the brand's value and further strengthening the connection with consumers through his influence.

Hanchon Seolleongtang plans to improve its brand image and consumer experience through collaboration with Jung Dong-won. This is expected to contribute to increasing consumer trust in the brand. The appointment of Jung Dong-won as the exclusive model holds significant meaning in Hanchon Seolleongtang's marketing strategy.

Jung Dong-won will communicate with consumers through various content. This is expected to further highlight the brand's appeal and instill a positive image among consumers. Hanchon Seolleongtang plans to focus on increasing its market share through collaboration with Jung Dong-won.

The appointment of Jung Dong-won as the exclusive model will play an important role in strengthening the connection between the brand and consumers. Hanchon Seolleongtang plans to raise brand awareness and deepen relationships with consumers by leveraging Jung Dong-won's influence.

Jung Dong-won will participate in various marketing activities with Hanchon Seolleongtang in the future. This will be an opportunity to directly convey the brand's appeal to consumers. Hanchon Seolleongtang plans to further enhance the brand's value and strengthen communication with consumers through collaboration with Jung Dong-won.

The appointment of Jung Dong-won as the exclusive model is part of Hanchon Seolleongtang's new marketing strategy and will serve as a catalyst to further increase the brand's growth potential. The brand plans to deliver a more familiar image to consumers together with Jung Dong-won.

Jung Dong-won's active activities will contribute to raising the brand's awareness and trust. Hanchon Seolleongtang plans to strengthen communication with consumers and further highlight the brand's appeal through collaboration with Jung Dong-won. This is expected to instill a positive brand image among consumers.