Hive's stock price is rising on expectations of BTS's full-group comeback. According to the Korea Exchange on the 10th, Hive's stock was trading at 300,500 won as of 10:57 a.m., up 3.26% from the previous trading day. Although it showed a downward trend early in the session, the stock price later reached 310,000 won and continued its strong performance.

The rise in Hive's stock price is attributed to anticipation of BTS's full-group comeback in March next year. BTS members are expected to complete their military service and release new songs in March, followed by resuming their world tour starting in April. This has also increased expectations for the world tour. Although Hive recorded its first quarterly loss since going public in the third quarter, there are forecasts that BTS's comeback will offset this.

Securities firms have projected Hive's operating profit for next year to reach 514.9 billion won, a 622% increase compared to this year. Ji-won Hwang, a researcher at iM Securities, stated, "Hive's operating profit margin will recover to 10%." He also recommended increasing holdings at the current stock price level, noting that "monetization of overseas localized groups and mid- to low-tier artists will be in full swing." iM Securities set Hive's target stock price at 400,000 won and maintained a "buy" investment rating.

In addition to BTS, Hive has a diverse artist lineup including Seventeen, TXT, and Enhypen. These artists continue to expand steadily in the global market, and the rookie group BoyNext is also showing growth. The American girl group CatzEye ranked 31st on the Billboard Hot 100 and 4th on the Billboard 200 in their second year since debut. Latin boy group Cortis surpassed 1 million cumulative sales of their debut album.

Hive's fan platform Weverse has also shown notable performance improvements. Researcher Hwang explained, "Weverse's monthly active users (MAU) reached 11.6 million, a 20% increase compared to the same period last year," and added, "It successfully turned a profit on a cumulative basis for the third and fourth quarters of this year." He further stated, "The digital business is growing by more than 30% on average each quarter, and the increase in BTS-related content and the expansion of digital sales next year will accelerate profitability improvements."

The forecast of a 622% increase in Hive's operating profit reflects the leverage effect from BTS's comeback and the resumption of a large-scale tour. Researcher Hwang said, "It is expected that about 3.5 to 4 million spectators will attend the performances, with an increase in the proportion of North American and European concerts and a rise in average ticket prices due to deferred demand."

Hive is expected to improve its performance not only through BTS's comeback but also through the growth of various artists. Securities firms forecast that Hive's operating profit margin will recover to 10%, indicating Hive's potential for sustained growth.