Lee Da-young introduced the men's cosmetics brand 'doing what,' which is gaining attention in the domestic men's skincare market.

'doing what' is a brand popular among men in South Korea who care about self-management, featuring a product line developed by a famous men's beauty YouTuber. The brand focuses on awakening the latent desire within men to "be more handsome" and accompanies them through the process of maximizing their natural beauty to complete their true selves.

In a recent photo shoot, Lee Da-young visually expressed the charm of 'doing what' by posing with the brand's skincare and cream products. In the photos, he created a calm yet intense atmosphere against a dark background, alongside sleek product containers combining blue and brown colors. Notably, he wore a white and blue striped shirt and naturally introduced the products, adding a sense of friendliness.

The brand emphasizes that 'doing what' sets a new standard for men's skincare and is optimized for men who value not only their appearance but the entire process of taking care of themselves. Lee Da-young resonates with this brand philosophy and actively spreads the product's features and brand message through social media.

Meanwhile, 'doing what' is gradually expanding its presence in the skincare and cosmetics market for men and plans to lead men's self-care trends with more diverse product launches and campaigns in the future.