HYBE has entered the ranks of the 'Big 4' in the global concert market. According to the '2025 Boxscore Year-End Report' released by Billboard, HYBE recorded $469.2 million in tour revenue over the past year (October 1, 2024 – September 30, 2025), ranking 4th in the 'Top Promoter' category. This is a rise of five places compared to the previous year.

HYBE's growth is attributed to the activities of artists under HYBE Music Group labels. Among the four K-pop artists listed in the annual 'Top Tours' ranking, three belong to HYBE Music Group labels. Leading artists such as J-Hope, Seventeen, and ENHYPEN, along with Jin, TOMORROW X TOGETHER, LE SSERAFIM, BoyNextDoor, and &TEAM, attracted a total audience of 3.3 million through 213 performances.

In particular, Seventeen successfully completed a large-scale world tour, including North American stadium shows, drawing approximately 964,000 attendees. Their tour revenue reached $142.4 million. Currently, the 'Seventeen World Tour [NEW_]' is ongoing with a total of 29 shows across 14 cities worldwide.

J-Hope demonstrated his powerful presence with his first solo tour, 'HOPE ON THE STAGE.' His tour, held in major cities worldwide including Los Angeles BMO Stadium, attracted over 500,000 fans. The revenue was estimated at approximately $80 million.

ENHYPEN generated $76.1 million in revenue from a total of 25 performances. They sold out all seats in the U.S. and Europe and achieved the milestone of performing at Tokyo Ajinomoto Stadium and Osaka Yanmar Stadium in Japan. They are recognized as a global top tour artist within five years of their debut.

HYBE stated, "Our 'multi-home, multi-genre' strategy, which centers on artists' creativity and fan experience, has proven to be competitive in the global market," adding, "We will continue to present outstanding performances by various label artists to inspire fans and create a new growth model for the music industry."

HYBE's growth is closely related to the globalization of K-pop. K-pop artists enjoy high popularity worldwide and, as key label members of HYBE, contribute significantly to tour revenue. HYBE is implementing various strategies to support the growth of these artists.

HYBE's successful concert revenue goes beyond mere numbers. It contributes to solidifying K-pop's status in the global market. HYBE plans to continue this growth by enhancing communication between artists and fans and showcasing music across diverse genres.

Large-scale tours by K-pop artists provide unforgettable experiences for fans, playing a crucial role in enhancing HYBE's brand value. HYBE intends to further strengthen the bond between artists and fans through these tours.

The increase in HYBE's concert revenue and the activities of its artists positively impact the entire K-pop industry. This serves as motivation for other labels and artists, contributing to raising K-pop's competitiveness in the global market.

HYBE will continue to respect artists' creativity and prioritize fan experience in planning various performances. These efforts will form an important foundation for the sustainable growth of K-pop.

HYBE's growth is not limited to revenue increases but also contributes to the global spread and cultural influence of K-pop. K-pop now holds a significant position in the global music market, with HYBE playing a key role at its center.