LADOR, the personal care specialist brand of JP Professional Co., Ltd., has appointed BTS's Jimin as its new global ambassador. LADOR stated that Jimin's diverse charm and positive energy have a good influence on people worldwide, and these qualities align with the values the brand pursues.

The perfume hair oil commercial video produced with this ambassador appointment is themed "Osmanthus fragrance colors the whole world." In the commercial, Jimin creates a mysterious and dreamy atmosphere under the moonlight, visually expressing the key element of the product, the osmanthus scent. This advertisement was planned to leave a strong impression on consumers.

LADOR's perfume hair oil consists of four scents: Rapita, Hinoki, Osmanthus, and Aurif, and has established itself as the brand's bestseller. In particular, the main product, "Osmanthus," adds moisture and elasticity to hair, has excellent damaged hair improvement effects, and provides deep nourishment with a refreshing finish.

A LADOR official said, "Jimin's sophisticated and trendy image will convey LADOR's sensuous brand identity more deeply." Through this collaboration, LADOR plans to strengthen its global competitiveness.

On the 11th, LADOR released a teaser video featuring Jimin, officially starting its marketing activities. This campaign video will be released on LADOR's official SNS channels from December 15 and will offer consumers a special brand experience through offline outdoor advertisements and Olive Young promotions.

Through this campaign, LADOR aims to increase brand awareness and solidify its position in the global market by leveraging Jimin's influence. Considering Jimin's fan base, this collaboration is expected to have a positive effect on LADOR.

LADOR's personal care products are highly popular among consumers, and this collaboration with Jimin is expected to contribute to enhancing the brand image. A brand representative said, "Through the collaboration with Jimin, LADOR's products will become known to more consumers."

This campaign focuses on creating a new consumer experience by combining LADOR's brand value with Jimin's image. LADOR plans to continue strengthening communication with consumers through various marketing strategies.