LADOR, a personal care brand of JP Professional Co., Ltd., has selected BTS's Jimin as its new brand model. A brand representative stated that through this model appointment, LADOR plans to strengthen its global competitiveness based on its unique sensibility. They also mentioned that collaborative activities with Jimin will be actively carried out.

LADOR's first campaign will be conducted under the concept "The Osmanthus Scent Colors the Whole World." In this campaign, a perfume hair oil commercial video will be released, where Jimin creates a mysterious and elegant atmosphere under the moonlight. The commercial visually expresses the core fragrance of the product, osmanthus, attracting consumers' attention.

The "Perfume Hair Oil" consists of four scents: Rapita, Hinoki, Osmanthus, and Aurif, and has established itself as LADOR's bestseller product. In particular, the main product, Osmanthus, is known for adding moisture and elasticity to hair and having excellent effects on damaged hair improvement. This product provides deep nourishment and a refreshing finish.

This campaign will be unveiled to consumers through LADOR's official YouTube and Instagram channels as well as offline outdoor advertisements throughout Seoul. A LADOR representative said, "The luxurious and trendy image Jimin shows in the video will convey LADOR's brand identity more deeply."

Starting with this campaign, LADOR plans to aggressively target the global market. Through various campaigns, it aims to increase brand awareness and expand touchpoints with consumers. The collaboration with Jimin is expected to be an important opportunity to enhance LADOR's global competitiveness.

The perfume hair oil campaign video will be presented to consumers through official SNS and offline advertisements, contributing to establishing the brand's new image. LADOR will continue to communicate with consumers and aims to establish itself as a leader in K-beauty.