BTS is exerting strong influence in the global music market ahead of their full-group comeback. BTS plans to release a new album next spring and embark on a large-scale world tour. They actively communicate with ARMY worldwide through various channels, including the global superfan platform Weverse.

On the 16th, BTS held a live broadcast from their practice room on Weverse. During the broadcast, RM revealed that he recently obtained his driver's license. This news had an immediate impact on music charts. The track "Nuts" from his second solo album "Right Place, Wrong Person" ranked number one on the iTunes "Top Songs" charts in a total of 45 countries/regions, including Argentina, Brazil, and Mexico, until 6 a.m. on the 18th. The lyrics "He a pro ridah, hoo, hoo, hoo, hoo rider / Must be an A1 guider" attracted fans' attention as they connected with RM's news. As a result, a track from the album released last May topped the charts about 1 year and 7 months later.

Additionally, the '#BTSInMaCity' campaign, voluntarily conducted by fans on SNS last November, also gained attention. This campaign expressed fans' hopes that BTS's 2026 world tour would take place in their cities by streaming the track "Ma City" from the mini album "The Most Beautiful Moment in Life pt.2" and sharing photos of local scenery on SNS. The campaign spread worldwide and actively moved music charts. "Ma City" ranked number one on the iTunes "Top Songs" charts in 16 countries/regions, including Finland, Singapore, and Luxembourg. The song re-entered the top spot on Billboard's "World Digital Song Sales" chart in the U.S. for the first time in about 10 years.

The track "Anpanman" from BTS's third full album "LOVE YOURSELF 轉 'Tear'" reached number one on the "World Digital Song Sales" chart about 7 years and 7 months after its release. Until 6 a.m. on the 18th, it topped the iTunes "Top Songs" charts in 75 countries/regions, including the U.S. and the U.K. It also gained great popularity on the U.K. Official Charts, ranking 12th on the "Official Singles Downloads" and 24th on the "Official Singles Sales." "Anpanman" features a hero who gives his head to the hungry, reflecting BTS's friendly image well.

It is analyzed that the support of ARMY, who are eagerly awaiting BTS's comeback, led to the song's resurgence on the charts. BTS's popularity and high expectations for their new album are confirmed by objective indicators. Attention is focused on the new records and history the seven members will create with their activities in 2026. BTS is solidifying their position in the global music market and continuously expanding their influence through communication with fans.