ATEEZ member Seonghwa has been appointed as an ambassador for Jinju City. On December 19th, Seonghwa received his appointment certificate as an ambassador for Jinju City at the appointment ceremony held at the Jinju Silk Museum. Seonghwa was selected as an ambassador due to his local connection, having spent his school years in Jinju. Based on his influence as a global artist, he plans to widely promote Jinju City's cultural charm and city brand value.

The appointment ceremony began with the presentation of the ambassador plaque, followed by a mini talk show and one-day mentoring session. This event served as an opportunity to highlight Jinju City's cultural and tourism appeal, creating a special moment shared by Seonghwa and Jinju.

Seonghwa expressed, "It is a great honor to take on the precious role of ambassador in my hometown Jinju, where I spent my childhood. I fully understand the significance of being an ambassador representing my hometown. Moving forward, I will strive to promote Jinju's culture, nature, history, and the warmth of its people more widely as an ambassador." He also added, "I sincerely thank ATINY (the fandom name) who have helped spread the beauty of Jinju to the world as much as I have."

To commemorate this ambassador appointment, a special exhibition featuring various content including Seonghwa's support messages will be held at the Jinju Silk Museum. This exhibition will continue until the end of January next year and is expected to increase interest among fans and citizens by connecting Jinju silk with Seonghwa's story.

ATEEZ, the group Seonghwa belongs to, will perform at the '2025 SBS Gayo Daejeon with Bithumb' held at Incheon Inspire Arena on December 25th. This stage is anticipated as a special performance like a Christmas gift.

The collaboration between Jinju City and Seonghwa is expected to contribute to the development of local culture. Seonghwa will be active as an artist representing Jinju and plans to strengthen ties with the local community. Jinju City aims to further revitalize local culture and tourism through Seonghwa's ambassador appointment.

Seonghwa's appointment is expected to have a positive impact on Jinju City. A Jinju City official stated, "Seonghwa's appointment will greatly help promote Jinju." Seonghwa plans to carry out various activities to promote Jinju more widely in the future.

This appointment ceremony served as another opportunity to reaffirm Seonghwa's love for his hometown. Jinju City plans to maximize the region's appeal by utilizing Seonghwa's global influence. Seonghwa's activities are expected to strengthen the bond with Jinju and have a positive effect on local residents.

As a member of ATEEZ, Seonghwa continues active activities both domestically and internationally, and through this ambassador appointment, he intends to further demonstrate his affection for his hometown Jinju. Jinju City plans to strengthen communication with citizens by planning various cultural events and programs together with Seonghwa.

Seonghwa's activities as Jinju's ambassador are expected to contribute to the development of the local community. Jinju City will work to highlight the region's cultural assets and attract tourists through Seonghwa's activities. Seonghwa will faithfully fulfill his role as the representative face of Jinju going forward.