The group NEWBEAT successfully completed their activities in China. NEWBEAT wrapped up their week-long activities in China from December 10 to 17 with great success. This activity marked the beginning of their full-scale local approach after signing a management contract with Modern Sky, China's largest original music company, and received a warm response from the day they arrived.

A large number of fans gathered at Shanghai Airport to welcome NEWBEAT. This caused the group to trend on Weibo, China's largest social media platform, attracting significant attention. On December 14, NEWBEAT held their first showcase, "The First Beat," in Shanghai and met with local fans. During the event, the members premiered the performance video of the Chinese version of their previously released digital single "Cappuccino." They impressed local fans by communicating fluently in Chinese.

At the showcase, NEWBEAT offered various attractions, including the release of the choreography video for the double title track "Look So Good" from their first mini-album. Additionally, the "One-Day Manager" event in collaboration with a famous Shanghai café brand drew a crowd beyond expectations, demonstrating NEWBEAT's explosive popularity.

NEWBEAT traveled between Beijing and Shanghai to complete recording new Chinese songs. They also conducted interviews with major media outlets such as Weibo Hallyu and sohu.com, increasing their media exposure across the mainland. Local communities praised their approach to entering the Chinese market as sincere.

Riding this momentum, NEWBEAT will begin various activities within China. They are scheduled to appear on the cover of "K!ND," the fashion culture magazine most watched by the new generation in China, both online and offline. Alongside this, they plan to continue their unstoppable progress by releasing new songs.

Previously, NEWBEAT achieved significant results on global charts with their first mini-album "LOUDER THAN EVER," released in November. In particular, "Look So Good" sparked a reverse surge by ranking first in six categories, including "International Best Sellers," on Amazon Music in the United States. These achievements demonstrate NEWBEAT's unstoppable momentum as they target both North America and Asia simultaneously, solidifying their global fanbase.

NEWBEAT is scheduled to hold their first solo concert, "Drop the NEWBEAT," at Yes24 Wonder Rock Hall on January 18 at 5 PM. This event is expected to be an important milestone in expanding NEWBEAT's global activities.