SM Entertainment is accelerating its sustainable activities for environmental protection and animal welfare. SM and its artists have consistently engaged in sharing and environmental conservation efforts across various fields, including support for domestic and international natural disaster recovery, the expansion of wilderness forest projects, and participation in ESG campaigns.

In particular, SM continues to dedicate efforts toward a sustainable future for animals and nature so that future generations can dream and grow up in a healthy natural environment. The artists are also using their influence to spread positive impact and convey warm messages through officially approved sharing activities.

The environmental and animal protection activities promoted by SM have established themselves as important values that connect culture and the future, going beyond simple social contributions. Through this, SM and its artists contribute to bringing about positive change for fans and the public.

Meanwhile, SM is preparing for the 'SMTOWN LIVE' concert to be held in Bangkok next February. This concert is a special stage commemorating SM's anniversary and the official finale of the global tour, drawing anticipation from fans worldwide. Through the performance, SM plans to demonstrate not only its music but also its commitment to social responsibility and sustainability.