Pledis Entertainment has been selected as the winner in the Corporate Identity (CI) category for Excellent Communication Design at the 2026 German Design Award (GDA). This award recognizes the innovation and completeness of Pledis' brand identity. The GDA, organized by the German Design Council established in 1953, is considered one of the top three design awards worldwide.

The GDA judging panel praised Pledis' CI, stating, "The brand's core message and design language visually interpret the pulse of artist performances impressively." They also added, "The combination of typography, color, and modular composition consistently builds a memorable identity."

Pledis' CI features a design visualizing the slogan "Performance becomes Pulse," characterized by the contrasting typefaces of the curved "Ple" and the solid straight "dis." This design symbolizes Pledis' unique rhythm and vitality and reflects the company's commitment to nurturing artists with diverse personalities to captivate the world with differentiated content.

Pledis stated, "It is meaningful that our CI, which embodies our philosophy, has been recognized on the global stage." They emphasized, "As a K-pop label that creates rhythms representing the spirit of the times, we will do our best to enhance the value of popular culture and support artists' growth based on our creative vision."

Since its founding in 2007, Pledis has expanded the foundation of K-pop through accumulated know-how and networks over many years. The company has discovered and nurtured talented individuals into shining stars, including producer BUMZU, singer and actor Hwang Minhyun, and groups such as SEVENTEEN, which has set numerous K-pop firsts, bests, and most records, and TWS, which has established itself as a "youth icon" beyond being the "best rookie."

Pledis plans to continue strengthening its position in the K-pop industry and supporting the growth of various artists. The company aims to enhance its competitiveness in the global market through its brand identity and artist development strategies.

Pledis' CI award is an internationally recognized example of design innovation by a K-pop label and is expected to have a positive impact on other K-pop companies in the future. This new approach integrating design and artist performance is anticipated to contribute to the advancement of K-pop.

Taking this award as an opportunity, Pledis plans to further strengthen its brand identity and expand communication with global fans. The continued growth of Pledis is highly anticipated alongside the development of the K-pop industry.