BTS member V delivered a warm and heartfelt message to fans around the world as the year comes to a close.

Emotional outdoor brand Snow Peak Apparel recently unveiled its “Winter Greetings with V” campaign video featuring brand model V through its official channels. The video captures the excitement of wrapping up the year and welcoming a new beginning, expressed through V’s signature gentle and lyrical mood.

In the video, V flawlessly showcases the brand’s 2025 Fall/Winter (25FW) collection, highlighting his status as a true “winter icon.” With a bright smile, he warmly greets fans, saying, “Happy Holiday, Happy New Year! I hope you have a happy and warm year-end with Snow Peak,” sending hearts fluttering across the fandom.

V’s soothing low-tone voice, combined with cozy winter styling, creates an atmosphere reminiscent of a cinematic scene. The campaign emphasizes the message, “Ending this year and starting the next with V,” spotlighting the sophisticated winter looks proposed by V.

Following the video’s release, fans flooded social media and online communities with enthusiastic reactions, praising the comforting message and voice. Related hashtags quickly trended worldwide, once again proving V’s powerful global influence.

The Snow Peak Apparel winter collection worn by V in the video is now available at offline stores nationwide as well as through the brand’s official online store.