BTS has topped the global charts again this New Year. Ahead of their comeback on March 20, they have exerted tremendous influence in the global music market. The song "Run BTS" from BTS's anthology album 'Proof', released in June 2022, reached number one on the iTunes 'Top Songs' chart in a total of 61 countries and regions, including Brazil, Finland, Mexico, and Greece, by 6 AM on the 2nd.

Fans around the world, known as ARMY, voluntarily streamed "Run BTS" to celebrate the upcoming year 2026. This effort resulted in achieving the top spot on the global charts. The reason fans focused on streaming "Run BTS" lies within the song's message. It embodies a promise to encourage each other and run unwaveringly together. It reflects BTS's unique spirit and teamwork, and is regarded as one of the tracks that most clearly showcases the identity of the team. The background of this resurgence is fueled by the fans' desire to run alongside the seven members who will release new music on March 20.

Prominent international media have shown great interest in BTS's comeback. The New York Times recently remarked in an article examining the K-pop industry that "BTS's rise and dominance have significantly impacted the popularity of K-pop over the past decade. They have perfectly fulfilled the role of K-pop ambassadors with their musical talent, dedication, and approachability." It further stated, "The team's new album and tour will be a crucial catalyst for revitalizing the entire industry."

The comeback of BTS signifies more than just a new song release. Their full-group activities will present a new trend in the global music market. With their influence shaking global charts from the start of the new year, there is great anticipation for the records they will set with their new work.

Meanwhile, BTS recently revealed their comeback date through a handwritten letter to ARMY. They are set to showcase new music on March 20 and subsequently embark on a large-scale world tour. BTS's activities are expected to become a new milestone in K-pop.