Isaac Toast has selected Seventeen (SEVENTEEN) member Mingyu as its exclusive model. Isaac Toast stated that Mingyu was chosen for his bright and healthy energy as an artist, believing that it would generate synergy with the brand's friendly and warm image. This model selection is interpreted as a strategic move to strengthen brand recognition in overseas markets and broaden the base of K-toast beyond domestic territory.

In conjunction with the model selection, Isaac Toast plans to sequentially carry out collaborative marketing to expand points of contact with global customers. Starting next week, they plan to launch a collaborative product called 'Random Metal Keyring' in partnership with the global character 'Smurfs' and Seventeen. This product is expected to provide a differentiated experience that combines the brand with K-pop and global character IP.

Furthermore, Isaac Toast is expanding the scope of brand experience by introducing fruit jams beyond toast, allowing the brand's sincerity to naturally permeate various moments in customers' daily lives. Beginning with the peach jam launched last June, Isaac Toast has introduced the 'Isaac Toast Fruit Jam' series. This series proposes a new product lineup that offers 'sweet recipes in everyday life' that can be enjoyed at the dining table beyond just toast menus.

Isaac Toast plans to expand points of contact with domestic and international customers through various collaborations and product lineup enhancements, including advertising campaigns featuring model Mingyu. The company aims to strengthen communication with the global fandom and enhance brand competitiveness in everyday food culture through the expansion of product lines like the fruit jam series.

An Isaac Toast representative stated, "It is meaningful to be able to convey the charm of Korean toast to customers worldwide with K-culture representative artist Seventeen Mingyu," adding, "We will continue to establish ourselves as a brand that adds joy to customers' daily lives through not only toast but also fruit jams and various collaborative content."

This move by Isaac Toast is evaluated as a strategy to enhance brand recognition by leveraging the global popularity of K-pop. The selection of Mingyu as a model and collaborative marketing is expected to play a crucial role in helping Isaac Toast gain competitiveness in the global market.

Isaac Toast is further widening its points of contact with consumers through strengthening brand image and expanding product lineup. The fruit jam series reflects the diverse cultural needs of customers, focusing on enabling the brand experience at the dining table every day.

Such strategies will provide a foundation for Isaac Toast to continue growing sustainably in both domestic and international markets. The various products and collaborations Isaac Toast will showcase in the future are expected to offer new experiences to customers.

The selection of Mingyu as a model for Isaac Toast will be more than just a marketing strategy; it will serve as an opportunity to strengthen the brand's identity and deepen its relationship with consumers. Isaac Toast aims to position itself as a brand that positively influences customers' daily lives through various products and collaborations in the future.