The movie 'Avatar: Fire and Ash' (hereafter Avatar 3) has broken 5 million viewers faster than any other film released in 2025, just in time for the New Year of 2026. Even in its third week of release, the film continues to hold the top spot at the domestic and international weekend box office and has surpassed a global box office revenue of 1 billion dollars.

According to the integrated ticketing system, 'Avatar 3' drew 636,647 viewers between January 2 and 4, bringing its cumulative audience to 5,558,222. This marks the quickest pace to reach 5 million viewers among films released in 2025. 'Avatar 3' is injecting vitality into theaters, continuing to occupy the box office number one spot for three consecutive weeks domestically and internationally.

In North America, 'Avatar 3' has also maintained the box office number one position for three weeks, continuing the global box office phenomenon. As of January 5, 'Avatar 3' has recorded a global box office revenue of 1.08 billion dollars (approximately 1.5667 trillion won). This achievement demonstrates that all works in the 'Avatar' franchise have surpassed 1 billion dollars in global box office revenue, proving its status as an absolute box office powerhouse.

Various domestic celebrities have been sharing their viewing experiences and recommendations. RIIZE Anton communicated with fans on a platform stating, "I enjoyed it more than the previous installment." Oh My Girl Mimi praised the film on her YouTube channel, saying, "It was so good, and Toruk Makto is back. I can't say anything but it's legendary." She actively recommended, "Hurry and watch Avatar. It's really fun."

Oh My Girl YooA shared on her Instagram, "I went to see Avatar," announcing her viewing experience. Model Han Hye-jin mentioned on her YouTube channel, "I watched the movie without realizing how much time passed. The warrior 'Neytiri' is such a captivating character, and 'Varang', who overwhelms with visuals, is also a powerful character," encouraging viewers to watch it with family and friends. Singer DinDin emphasized the importance of watching it in theaters, stating in an interview with chef Austin Kang on his YouTube channel, "There's action and the story is also really good."

The film 'Avatar 3' deals with the monumental crisis unfolding in Pandora, covered in fire and ash, as the fire tribe led by 'Varang' appears before the 'Sully' family, who are grieving the death of their first son 'Neteyam'. This movie is the third installment in the globally successful 'Avatar' series that attracted 13.62 million viewers domestically and is currently being screened nationwide with great acclaim.