Designer brand SONGZIO has unveiled its 2026 Spring/Summer campaign in collaboration with world-renowned photographer Jo Gi-seok. This campaign marks the fifth collaboration between SONGZIO and Jo Gi-seok, expanding the worldview accumulated by the two creators into a single artistic narrative that goes beyond a mere fashion shoot.

This photoshoot is themed 'Polyptych,' capturing narratives of the self that are fragmented, collide, and are restructured within a distorted flow of time, where the past and future, reality and fantasy intersect. Composed of a total of five acts, the photoshoot unfolds around key concepts such as 'Discipline,' 'Fragmentation,' 'The Present Embracing the Past,' 'Confused Time,' and 'Unbound Freedom.' Each scene is brought to life through Jo Gi-seok's unique dramatic direction and aesthetics, capturing the beautiful chaos of a narrative that evolves freely, unbound by the constraints of past discipline.

At the center of this photoshoot is Seonghwa, the global ambassador of SONGZIO, who participated as a traveler traversing the boundaries of time and space, delivering intense acting performance and immersion, deeply embodying the artistic worldview of SONGZIO and Jo Gi-seok. Seonghwa is part of ATEEZ, which has successfully performed at Citi Field in New York City for two consecutive years and has established its status as a global artist by winning the Stage of the Year award at the 2025 Asia Artist Awards.

SONGZIO's 2026 S/S collection attempts an experimental approach by deconstructing the concepts of classical art and the structure of clothing, then reassembling them into avant-garde forms as abstract fragments. The concept of aesthetics that SONGZIO envisions is not fixed to any particular point in time or space but depicts a future that constantly collides, mixes, and reproduces. Classical and avant-garde breathe and clash in serene shadows, completing SONGZIO's 'Oriental Futurism' with dramatically contrasting arrangements of patterns, materials, and hues.

Since its establishment in 1993, SONGZIO has grown into a global fashion house based in Paris and Seoul. Currently, SONGZIO is promoting Korean fashion on the global stage through over 100 stores around the world. Following the release of this photoshoot, the brand will showcase its 2026 Fall/Winter collection at Paris Fashion Week on January 21.

Through collaborations with global brands and international art studios, SONGZIO is further solidifying its unique position in the global fashion market based on its identity as an art fashion house and innovative vision. This campaign is regarded as an important milestone showcasing SONGZIO's continuous innovation and artistic exploration.