
Choi Sung-won of Deulgukhwa sends gifts to 100 junior musicians. He will release the 'Our Song Exhibition' reboot album on January 5 at 12 PM. This album will be released as a limited edition and will be available for sale both online and offline starting from the 12th. Choi Sung-won, the original producer of 'Our Song Exhibition' released in 1985, expressed his gratitude and love for young juniors who contributed to K-Culture through this album.
The selection criteria for the 100 junior musicians include those in their 20s to 30s, significantly younger than Choi Sung-won, who are currently active overseas or gaining popularity both domestically and internationally as solo musicians. In particular, musicians who have created the K-pop boom were prioritized for selection rather than just the leading figures in K-pop. Included are BTS, IU, director Maggie Kang of 'K-Pop Demon Hunters', Lee Jae, Audrey Nuna, and Leahmi.
Choi Sung-won created this album as a record of gratitude dedicated to junior musicians who elevated K-POP to the center of world culture. The album jacket features the phrase "Thank You," which directly reflects his sentiments.
Over the past few months, Choi Sung-won personally prepared gifts for the 100 junior singers. Most of the gifts were completed in collaboration with domestic handmade artisans. The gifts include whale keychains symbolizing each junior musician, translucent wooden gratitude plaques engraved with names, the Thank You LP of the reboot album, a storybook containing the narrative and lyrics of the album, and NFC keychains that allow viewing of the music video with a single tag. This embodies the "heart of a senior" in a tangible form, transcending the conventions and marketing of the music industry.
Choi Sung-won expressed, "I hope the culture of supporting each other across generations becomes a tradition in K-POP." This album is a reboot of 'Our Song Exhibition' (1985), which is regarded as one of the top 100 albums in Korean popular music, 40 years later. Choi Sung-won, who established the aesthetics and attitude of Korean popular music in the 1980s, has also served as the executive producer of this reboot album, working on it for the past two years.
This album carries the meaning of not just simple restoration or reproduction but sending applause for the current music environment and sentiment. The production company, Jestory, stated, "This album is not a commemoration of the past. Rather, it is closer to a record showing how attitudes toward life and the emotions of music can be passed on to the next generation. And that sincerity will remain long beyond time and borders."
The release of Choi Sung-won's album marks an important opportunity to reflect on the history and culture of K-POP. The gifts sent to junior musicians are expected to contribute to brightening the future of K-POP. Choi Sung-won's efforts to continue the tradition of K-POP play a significant role in the development of Korean popular music.
Choi Sung-won's reboot album focuses on strengthening the identity of K-POP and presenting new musical possibilities through solidarity with junior musicians. This serves as a contributing factor to K-POP becoming a cultural phenomenon beyond just a music genre.
Choi Sung-won's words and actions have a positive impact on junior musicians, serving as an important foundation for the sustainable development of K-POP. The global expansion of K-POP stems from the support and encouragement of such seniors, making this album by Choi Sung-won highly significant.
The future of K-POP grows alongside the development of junior musicians, and the support from seniors like Choi Sung-won forms that foundation. Choi Sung-won's reboot album will remain an important record that continues the history and culture of K-POP beyond mere musical achievements.



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