Brand New Music is launching a K-pop specialized sub-label called 'Para Music.' On January 5th, Brand New Music officially announced the establishment of 'Para Music.' The creation of this label reflects Brand New Music's commitment to nurturing world-class K-pop artists based on the expertise it has accumulated over the years, fostering systematic and independent activities for its artists.

The representative position of 'Para Music' will be held by Nam Seo-woo, a director at Brand New Music. Nam has extensive management experience with numerous artists at Big Hit Entertainment and Brand New Music. He plans to lead the growth and development of artists through 'Para Music.'

The first artist confirmed under 'Para Music' is 'YOUNITE.' Since their debut in 2022, YOUNITE has established itself as a talented group with diverse music and performances, creating a distinct space in the K-pop market. Brand New Music plans to support YOUNITE in making a new leap through 'Para Music.'

Brand New Music intends to fully support 'Para Music' so that it can solidify its presence in the global K-pop industry through professional and systematic business expansion. Currently, Brand New Music is home to various talented artists, including Verbal Jint, Hanhae, Bumkey, Muzi, As One, Gree, and AB6IX.

The establishment of 'Para Music' by Brand New Music is regarded as a significant milestone for the continuous growth and development of the K-pop industry. This label will focus on supporting independent activities of artists and enhancing competitiveness in the global market.

Brand New Music plans to provide systematic education and support to artists through 'Para Music,' creating an environment where their musical capabilities can be maximized. This will contribute to the globalization of K-pop and serve as a stepping stone for new artists to succeed on the international stage.

The establishment of 'Para Music' is a crucial step in realizing Brand New Music's vision and goals, with growing expectations for the diverse activities and achievements of artists in the future. Brand New Music will continue to support 'Para Music' so that it can lead the future of K-pop.

The launch of 'Para Music' by Brand New Music is an important event reflecting the changes and developments in the K-pop industry, moving towards emphasizing the creativity and independence of artists. This change will contribute to the globalization of K-pop and provide opportunities for new artists to actively participate on the world stage.

Brand New Music aims to provide a better environment for artists through 'Para Music' and support them in maximizing their musical potential. This will serve as an essential foundation for the continuous growth and development of the K-pop industry.

In conclusion, the launch of 'Para Music' by Brand New Music is expected to promote systematic and independent activities for K-pop artists and enhance competitiveness in the global K-pop market. This is regarded as an important step in realizing the vision and goals pursued by Brand New Music.