The contemporary brand 'Satur,' developed by Recipe Group, has been experiencing continuous sellouts since selecting the K-pop boy group 'RIIZE' as its model. In September of last year, Satur appointed RIIZE as its global model and has been expanding its entry into overseas markets such as Taiwan, Japan, and China. This strategy aims to create brand synergy by leveraging RIIZE's global recognition.

RIIZE officially began their activities as brand models by releasing a campaign photo shoot featuring Satur's signature items. The shoot included a total of 12 products, such as the Roton loose-fit hooded zip-up, Lauren basic crew neck fine cardigan, and Theo velvet denim jacket. These products quickly sold out on the online mall, and 20 items are currently undergoing reorders.

RIIZE is also contributing to the expansion of the brand's fandom. Images of RIIZE wearing Satur in everyday life have been revealed through airport fashion, live broadcasts, and fandom platforms, sparking styling trends using Satur products on online communities and social media. Satur stated that RIIZE is recognized as a brand that accompanies fans even offstage, fostering a strong connection with MZ generation consumers.

Currently, Satur is running a 'Winter Promotion' with RIIZE. This promotion offers a special gift set consisting of one RIIZE concept photo, three stickers, and one binder with the purchase of a padded jacket. The event is being held on Satur's official online store, nationwide offline stores, and the fashion platform W Concept.

Satur plans to release the 2026 Spring campaign photo shoot featuring RIIZE. Through this, the brand aims to expand its touchpoints with global consumers with diverse content in the new year. Shin Jaeyoung, Sales Director of Recipe Group, stated, "This year, we plan to actively pioneer the global market centered on collaboration with RIIZE and maximize the brand's presence overseas."

Satur is simultaneously enhancing its brand image and sales through collaboration with RIIZE, which is expected to be a crucial factor in future brand strategies. As RIIZE's global fan base overlaps with Satur's consumer base, both brand awareness and sales are increasing. Satur intends to continue implementing various marketing strategies through collaboration with RIIZE.

In conclusion, Satur is strengthening its position in the global market through collaboration with RIIZE, thereby expanding its brand fandom. The brand plans to increase consumer engagement through continuous product development and marketing efforts.