Singer Lim Young Woong has once again confirmed his unique position in brand value. On the 6th, Lim Young Woong was selected as the winner in the category of "Most Anticipated Male Advertising Model Leading 2026" at the 2026 Korea First Brand Awards ceremony. This marks his second consecutive year winning the award.

The Korea First Brand Awards is an annual ceremony that selects the most anticipated brands and individuals in various fields through large-scale consumer surveys. This ceremony holds significant meaning as it reflects consumer perception and trust. Lim Young Woong continues to exert influence not only in music activities but also in advertising, performances, and overall brand power. This award is evaluated as a result supported by public favorability and trust beyond a specific fandom.

Lim Young Woong's brand power is clearly demonstrated in his ongoing nationwide tour. He will hold the "IM HERO" concert at Gocheok Sky Dome from the 16th to the 18th, and will continue performances at BEXCO Exhibition Hall 1 and 2 in Busan from February 6th to 8th.

A large-scale promotional campaign is underway ahead of the Seoul Gocheok Sky Dome concert. A giant banner advertisement has been posted on the outer wall of Gocheok Sky Dome, and digital pillar video advertisements are being simultaneously broadcast at 50 major subway stations in Seoul. This campaign, featuring Lim Young Woong's signature blue color prominently, is repeatedly exposed throughout busy urban areas, leaving a strong impression.

The subway advertisements operate at a total of 23 stations and 50 media units, focusing on major lines from Line 1 to Line 5. The broadcast period runs from December 30th of last year to the 18th of this month, naturally delivering musical messages alongside the concert schedule.

Through this award, Lim Young Woong has once again proven that he holds high trust and a positive image in the advertising industry. An advertising industry official said, "Lim Young Woong possesses high trust and a positive image that spans all age groups, exerting influence in enhancing brand value."

Lim Young Woong's continuous success signifies that he has established himself as a brand beyond being a mere singer. His music and performances, as well as his influence as an advertising model, are receiving positive responses from consumers. In this regard, Lim Young Woong is highly likely to continue to be an important figure in the advertising industry and popular culture.

Lim Young Woong's brand power is further strengthened through various projects and activities he participates in. Along with his musical achievements, his success as an advertising model expands his influence on the public.

In conclusion, Lim Young Woong has solidified his brand value through his award at the 2026 Korea First Brand Awards. His ongoing activities are expected to continue having a positive impact on many consumers. Lim Young Woong is anticipated to exert his influence across various fields in the future.