Model Irene introduced a new product from her beauty brand 'Skit,' bringing vitality to everyday life.

Recently, Irene revealed a natural scene of herself wearing a gray blazer, talking on the phone while lightly touching her hair with one hand. Her expression, smiling while looking straight ahead, conveyed a comfortable yet sophisticated atmosphere. On the desk in the photo, colorful packaging boxes in pink, blue, and light green were placed, seemingly announcing the launch of a new product. The unique light green flower-shaped design especially caught the eye.

Irene emphasized the 'Skit Clover Patch' product, which can be used effortlessly even in a busy daily life, by posting on her SNS, "Your office's new coworker. ? Quick pick-me-up, no meeting required." This message created a natural and friendly brand image, meaning "Your office's new coworker. ? Quick energy boost, no meeting needed."

Having announced her marriage at the end of last year, Irene continues her activities spanning beauty and fashion. Through 'Skit,' which she launched herself, she expresses her own lifestyle and sensibility, expanding her position from a fashion icon to a beauty icon. This new product is regarded as a result reflecting her philosophy of pursuing true luxury through convenience and simplicity.

Going forward, Irene is expected to actively communicate with consumers through various content and brand activities, creating a new wave in the beauty market.