TWS, YouTube Music viewers surge by 491%... Top 5th generation boy group ranks high


The monthly YouTube Music viewers of the group TWS increased by approximately 491% as of January 8, reaching 78.5 million. This figure ranks among the top for 5th generation boy groups and K-pop artists. Monthly YouTube Music viewers refer to the number of global users who watched or listened to TWS's content in the past 28 days.

TWS recorded 13.29 million viewers during the promotion period of their 4th mini-album "play hard" last November. However, within a month, the number of viewers increased by more than 65 million. This growth accelerated as the "tantrum challenge" for the mini-album's title track "OVERDRIVE" gained popularity at the end of the year. The challenge was spotlighted multiple times at major domestic and international award ceremonies, drawing significant attention. Various stars, including singers, actors, and entertainers, participated, attracting public interest.

"OVERDRIVE" has consistently ranked within the top 50 on the TikTok music chart, reaching number one and maintaining the top spot for a week. Additionally, it ranked 5th on Korea's YouTube "Daily Shorts Popular Songs" chart as of January 6. The number of posts featuring this song exceeded 580,000 as of January 9. The popularity that began with short-form content was also reflected on music charts. "OVERDRIVE" re-entered the Melon daily chart at 99th place and recently rose to 39th. It continues to perform steadily on major domestic music platforms such as Genie Music, Flo, and Bugs. Furthermore, it ranked 2nd on QQ Music's "Weekly Korean Chart," China's largest music site, proving TWS's global expansion.

TWS is solidifying its status as a "challenge hit maker." Following the successes of "The First Meeting Didn't Go as Planned" and "If I'm S, You Be My N," they have proven the impact of challenges with "OVERDRIVE." With strong popularity each time, TWS is leading short-form trends, and attention is focused on their next work.

Meanwhile, TWS is scheduled to perform a powerful stage at the "40th Golden Disc Awards" held at Taipei Dome in Taiwan on the 10th. Through this performance, they plan to connect with even more fans.


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