Lim Young Woong won the Male Advertising Model category at the "Korea First Brand Awards" for the second consecutive year. The Korea Consumer Forum selected and announced the winners of the "2026 Korea First Brand Awards" based on a consumer survey involving 4,423,798 participants from four Asian countries. This survey recorded a total of 23,939,347 participations.

The "2026 Korea First Brand Awards" in the People and Culture category conducted a preliminary selection of candidates based on media reports, broadcast programs, SNS, content reputation on major portal sites, and certifications from professional organizations. Then, from November 3 to 16, the final winners were chosen through consumer surveys conducted in Korea, Vietnam, and Indonesia. Awarded brands receive the title "The Promising Brand Leading 2026."

Lim Young Woong was selected as the winner in the Male Advertising Model category in this survey. He became the winner in this category for the second consecutive year following last year. This indicates his continuously strong brand image and consumer recognition.

Meanwhile, Lim Young Woong is currently on a nationwide tour. He is scheduled to meet fans at the Gocheok Sky Dome in Seoul from January 16 to 18. Following that, he plans to perform at BEXCO Exhibition Hall 1 and 2 in Busan from February 6 to 8. This tour serves as an important opportunity to strengthen communication with fans and share his musical achievements.