Yuna, a member of ITZY, is gaining attention through the 'Haroo Backpack' campaign in collaboration with Dynafit. Recently, Yuna attracted attention by sharing everyday moments with the 'Haroo Backpack' on her official SNS. Wearing a black top and skirt, Yuna posed naturally, leaning comfortably on a sofa or looking at a photo board, capturing a relaxed day spent in various spaces with the 'Haroo Backpack.'

This campaign is linked to the 'Haroo Backpack' pop-up store that Dynafit launched at Shinsegae Department Store Gangnam branch. The 'Haroo Backpack' is designed for female customers in their teens and twenties, featuring flexible nylon material, shirring details, a minimal design, and stylish colors. On-site, a customization experience zone allows customers to decorate their bags, reflecting popular trends among the MZ generation such as 'Gakku (bag decorating)' and 'Baekku (backpack decorating).'

Yuna also shared photos standing in front of the 'Haroo Backpack' sign and holding a 'Yuna Time' sign, showcasing a cheerful synergy with the brand as the campaign's main figure. In particular, Yuna's pose of hugging the backpack with both arms conveys a soft and warm feeling, resonating with consumers.

Meanwhile, as a member of ITZY, Yuna is drawing attention not only for her active music career but also as she prepares to debut as an actress. Dynafit has appointed Yuna as their female muse to strengthen the lifestyle brand image centered on the 'Haroo Backpack' and plans to continuously introduce new product lines targeting the 2026 spring and summer seasons.