The French luxury fashion house Dior held an event to celebrate the launch of Jonathan Anderson's first Dior collection. The event took place on January 7th at the Dior Seongsu concept store, attended by several celebrities including Dior ambassadors Kim Yuna, Han Sohee, Nam Joo-hyuk, Seventeen Mingyu, Noh Jeong-eui, Kim Minju, and the boy group Cortis. They wore the newly unveiled Dior collection, expressing their individuality and adding praise and anticipation for Jonathan Anderson's designs.

The Dior Seongsu concept store was transformed with special decorations to commemorate the launch of Jonathan Anderson's first Dior collection. The presentation stood out with a playful reinterpretation of the iconic box inspired by Dior's first boutique, Colifichet. Signature gray color from 30 Avenue Montaigne and objects containing treasures from the archives combined to create an immersive space. Stacked packages formed a peculiar tower, while playful bellboy objects performing tightrope walking like acrobats added liveliness to the space.

Jonathan Anderson's first Dior works include a newly interpreted Lady Dior, the Dior Book Tote embroidered with covers of classic literary works, the Dior Bow bag, and the Dior Normandie bag featuring the CD buckle. These pieces harmonize with a space where past and future intersect, breathing life into the new Dior look.

Through this collection, Jonathan Anderson modernly reinterpreted Dior's tradition and newly expressed the brand's iconic elements. He revealed his design philosophy, saying, "I wanted to respect Dior's heritage while adding a contemporary sensibility." His works create new synergy by combining Dior's classic image with a modern sense.

This collection can be experienced directly at the Dior Seongsu concept store, where the new direction of Dior can be confirmed through Jonathan Anderson's designs. Dior plans to further solidify the brand's identity and strengthen its position in the global fashion market through this collection.

Dior's event is regarded as more than a simple fashion show; it offers a new experience that fuses the brand's history with a modern sensibility. The attending celebrities showcased the Dior collection with their unique styles and responded positively to Jonathan Anderson's designs.

Jonathan Anderson's first Dior collection is expected to attract much attention in the future. Through this collection, Dior will continue to pursue innovation in the fashion industry and contribute to illuminating the brand's future.