BTS V has surpassed 70 million Instagram followers, proving his status as a global superstar. On January 13, V became the first Korean male celebrity to reach 70 million Instagram followers. BTS launched individual Instagram accounts for each member on December 6, 2021. This account launch came eight years after their debut and attracted great attention from fans worldwide. In particular, V set several new records by having the fastest-growing follower count.

According to the official Guinness World Records certification, V surpassed 1 million followers in 43 minutes and 10 million followers in 4 hours and 52 minutes. These two official records still stand as of 2026. A photo V posted on February 23 last year during his military service became the Instagram post by a Korean celebrity with the most likes in 2025. The post recorded 17.73 million likes and 1.843 million shares.

In 2025, V had a total of eight posts on Instagram with over 10 million likes, the highest number among Korean celebrities. He is the only individual with posts exceeding 10 million likes. The Instagram post with the most likes from V is a photo of his pet dog Yeontan, which received 20.85 million likes. This photo ranked 18th in Instagram history's "Top 20 Most Liked Posts" as of 2022.

The main age group of Instagram users is the MZ generation. They use Instagram to reference stars' fashion, beauty, and lifestyle. V was the only Asian celebrity named among the "8 It Boys of Generation Z" selected by the American teen magazine J-14. He is recognized for his influence beyond K-pop stars, extending into fashion and the entertainment industry as a whole.

V has the most followers among K-pop stars in the United States, with approximately 12.7 million followers. According to the American internet marketing platform SocialBook, V's Instagram posts average 12.7 million likes, with a total of 1.9 billion likes. His engagement rate (ER), which quantifies direct user reactions to posts, is 12.2%, ranking first among celebrities worldwide. This is 13 times higher than Cristiano Ronaldo's engagement rate of 0.9%, who has 700 million followers, indicating V's powerful fanbase and loyalty.

According to data from the SNS analysis platform HypeAuditor, V ranks highest among Asian celebrities in the influencer real impact rankings based on follower engagement in major markets worldwide, including the United States and the United Kingdom. V's Instagram activity shows that he is establishing himself as a global cultural icon beyond being a simple K-pop star.