The first VR concert of ATEEZ, 'ATEEZ VR Concert: Light the Way (ATEEZ VR CONCERT: LIGHT THE WAY),' successfully concluded its domestic screenings. The concert premiered on January 11 and ended successfully, receiving enthusiastic responses from fans.

'Light the Way' combined AMAZE's ultra-high-resolution 12K live-action filming, AI-based video processing, and Unreal Engine-based VFX technology to vividly recreate the atmosphere of the venue and the artists' movements. This technological innovation provided the audience with an overwhelming sense of immersion, leading to repeat viewings. On social media and online communities, reactions such as "One viewing is not enough" quickly spread.

Voluntary requests from fans to extend the screening period continued. Voices asking for "a longer screening period" and "wanting to see more" were incessantly raised, resulting in an extension of the domestic screenings. This was noted as a positive example of communication between fandom and content. The prevailing evaluation was that this outcome was created by the combination of the work's completeness and the fandom's cohesion.

Viewing metrics also supported these achievements. The Megabox actual viewing rating maintained a score of 9.9 throughout the screening period and even recorded the highest rating of 10. Audiences evaluated it as "the most overwhelming content experienced in recent years," mentioning that the standard for VR concerts had been reset.

Seat occupancy rates were also noteworthy. 'Light the Way' consistently maintained an average seat occupancy rate of over 30% during the screening period. This served as an indicator proving the audience demand and sustainability for VR concerts. While AMAZE's VR concerts have generally continued steady success, 'Light the Way' solidified this trend and firmly established its presence.

Stage greetings also contributed to the success. At the sold-out stage greeting events, various fan services such as capture time and selfie sessions were provided. This significantly increased audience satisfaction. Beyond simple viewing, it clearly demonstrated the potential of VR concerts as experiential content completed together on site.

'Light the Way' is a cinema-style VR concert organically combining performance, story, and technology, presenting a viewing method differentiated from existing performance content. The branching structure, which changes depending on member selection, and spatial production tailored to the concept of each song naturally drew the audience into the story, allowing a more three-dimensional experience of ATEEZ's stage narrative.

'ATEEZ VR Concert: Light the Way' has become a case that proves the potential and scalability of K-POP VR concerts beyond a simple screening conclusion. Currently, this concert is being sequentially screened in major cities worldwide.