EXO is holding a pop-up store to commemorate the release of their 8th full-length album. The EXO pop-up store "REVERXE THE WORLD" will be open for eight days from January 20 to 27 at The Hyundai Seoul B1 Event Plaza in Yeongdeungpo-gu, Seoul. This pop-up store was planned to provide a new experience for fans who have been waiting for EXO's comeback.

The pop-up store is designed to visually experience each member's superpowers in line with the album concept based on EXO's universe. Visitors can explore a maze and discover cubes, experiencing immersive spatial storytelling. This setup offers fans an opportunity to gain a deeper understanding of EXO's music and universe.

Various versions of the album and props featured in the music video for the title track "Crown" will be exhibited at the pop-up store. Additionally, visitors can use the experience space to create custom photocards and stickers, as well as access a special MD space. These elements are expected to attract great interest from fans.

Entry is available through online advance reservations and on-site visit reservations. The first session each day is reserved exclusively for EXO-L (the official fan club). Detailed information about the pop-up store will be announced through EXO's official SNS accounts and the pop-up store's SNS accounts.

EXO's 8th full-length album "REVERXE" will be released on January 19. The album includes a total of nine tracks, including the title song "Crown." EXO plans to showcase new musical attempts with this album. Fans will have the opportunity to enjoy various content along with EXO's comeback.

Since their debut in 2012, EXO has maintained steady popularity and has a large fan base both domestically and internationally. They satisfy fans' expectations by presenting new concepts and music with each album. This pop-up store will establish itself as an important event that strengthens the connection between EXO's music and their fans.

Through this pop-up store, fans will have the chance to experience various activities along with EXO's new album. EXO values communication with their fans and is creating opportunities to get closer through events like this.

EXO's 8th full-length album and the pop-up store are expected to provide fans with a special experience. Fans will have the opportunity to deepen their understanding of EXO's music and universe, which will further strengthen the bond between EXO and their fans.