tvN's new variety show "Bogum Magical" will premiere on January 30th at 8:40 PM. The program stars actor Park Bo-gum and centers around his operation of a barbershop. On the 15th, the production team released a group poster and teaser video featuring Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon.

"Bogum Magical" showcases Park Bo-gum, who holds a national barber license, running a hair salon in a remote rural village alongside his friends Lee Sang-yi and Kwak Dong-yeon, where they style both hair and hearts. The released poster depicts the three actors styling customers' hair in a yard covered with white snow. Park Bo-gum is cutting a customer's hair, Lee Sang-yi is sweeping with a broom, and Kwak Dong-yeon is holding beauty tools, supporting the operation impressively.

The teaser video highlights the personalities of the three and the warm atmosphere of "Bogum Magical." It includes a scene where Park Bo-gum kindly greets a customer, saying, "Please let me know if you feel uncomfortable." He shows sincerity as he applies products to the customer's hair and carefully styles it with clippers. Lee Sang-yi is seen helping customers by carrying heavy compost and plays a role in uplifting customers' moods through nail care. Kwak Dong-yeon demonstrates his cooking skills by making fish-shaped bread and even completes a dish of tofu kimchi.

In the opening ceremony video for "Bogum Magical," Park Bo-gum expressed his affection for the program alongside Lee Sang-yi and Kwak Dong-yeon, saying, "I am happy and reassured to be able to do this with you two." Park Bo-gum personally named the program and conveyed the meaning, "I want to gift magical moments to those people through the time we spend together." This well reflects the theme of the show.

The three were also seen sharing opinions while drawing their desired interior design for the barbershop. Kwak Dong-yeon, looking at the cooking area, humorously expressed a somewhat odd concern, saying, "Personally, I think it might be a bit lonely." However, Park Bo-gum and Lee Sang-yi cared for him, showing strong teamwork.

In the individual posters, Park Bo-gum emphasizes his role as a rural barber, Lee Sang-yi as the mental pillar responsible for customers, and Kwak Dong-yeon as the youngest member with sharp intuition. They are ready to welcome customers with pleasant smiles.

"Bogum Magical" promises to deliver warm emotions and cheerful laughter through the story of Park Bo-gum, Lee Sang-yi, and Kwak Dong-yeon running a barbershop in a rural village. The first broadcast will air on January 30th at 8:40 PM.