The comeback of BTS is capturing the attention of K-pop fans. BTS is scheduled to release their fifth full-length album, "Arirang (ARIRANG)," on March 20. This will be their first new release in 3 years and 9 months. Additionally, BTS will embark on a world tour starting on April 9 at Goyang Sports Complex, performing a total of 79 shows across 34 cities worldwide. This is the largest-scale world tour in K-pop history, surpassing Black Pink's "Born Pink" (66 shows), Stray Kids' "Dominate" (54 shows), and TWICE's "Ready to Be" (51 shows).

According to Touring Data, a concert tour box office tracking company, BTS generated $246 million, approximately 281.9 billion KRW, from 62 shows during their pre-COVID-19 world tour "Love: Speak Yourself." Furthermore, during the "Permission to Dance On Stage" tour, which combined online and offline performances due to the pandemic, they earned $75.14 million, about 90.9 billion KRW, from 11 offline shows.

Regarding this comeback, global music media Billboard projected that BTS will generate over $1 billion, approximately 14 trillion KRW, in total revenue through album sales, world tour tickets and merchandise sales, streaming, and licensing businesses. This figure is based on simple retail prices and may differ from the actual profit and loss reflected. However, the impact of BTS's comeback on HYBE's performance is clear.

Since the announcement of BTS's world tour schedule, the securities industry has been raising HYBE's target stock price. Several securities firms, including Yuanta Securities, IBK Investment & Securities, Kiwoom Securities, and LS Securities, have increased their target prices. As of January 15, Kiwoom Securities offered the highest target price at 450,000 KRW. Sujin Lim, an analyst at Kiwoom Securities, stated, "In addition to the world tour, large-scale pop-up stores, expanded concert merchandise lineups, new content, and album releases will be sequentially confirmed after March." He also emphasized, "If BTS's new release after the military hiatus reconfirms global chart success, the structural solidity of fandom demand is highly likely to translate into visible performance."

Doyoung Lim, an analyst at Daol Investment & Securities, analyzed, "Based on the announced schedule, a total of 79 shows with an expected audience of about 3.74 million people are anticipated. Assuming an additional 6 shows in Japan and 1 in the Middle East, which hint at an extended tour, the total would be 86 shows with approximately 4.09 million attendees." He added, "Combined ticket and merchandise sales are expected to reach around 1.5 trillion KRW."

BTS's comeback has a significant impact on the K-pop industry. BTS contributes to elevating K-pop's status in the global market, and this world tour and album release are expected to further strengthen their influence. Fans are eagerly anticipating BTS's comeback, which is also expected to positively affect HYBE's performance.

In conclusion, BTS's comeback and world tour will bring significant changes to the K-pop industry and will be an important contribution to HYBE's growth. BTS's activities will provide new experiences for K-pop fans and will mark a significant milestone in the global music market.