The movie "If We" dominated the box office in theaters during the New Year of 2026. This film has maintained the top spot at the box office for two consecutive weekends, including the third weekend after its release. "If We" secured first place at the box office during the third weekend, surpassing the competing film "Avatar: The Way of Water," and held the overall box office number one position for seven consecutive days. At the same time, it also claimed the number one spot for Korean films at the box office for three consecutive weeks.

Notably, the number of viewers during the third weekend increased compared to the opening weekend, which is considered an unusual achievement as word of mouth has expanded its audience base. The pace of its success is also steep. Since its release on January 12, "If We" surpassed the break-even point within 13 days and exceeded 1.5 million viewers on the 19th day after release, rapidly building its box office record. The CGV Golden Egg Index reached 97%, and the Naver real viewer rating has maintained a score in the 9-point range. Positive reviews from audiences continue steadily.

The movie "If We" is a realistic romantic drama about Eun-ho and Jung-won, who once loved each other deeply and accidentally reunite after 10 years, confronting memories and emotions from the past. This film is a remake of the Chinese movie "Us and Them," with the core of its success lying in the convincing performances of the actors. Koo Kyo-hwan takes on his most serious romantic role to date, portraying Eun-ho, a computer science student. He realistically depicts a character who is somewhat awkward but sincere, drawing empathy from the audience.

Moon Ga-young presents a new face as the lead in a romantic film through "If We." She delicately expresses the character's changes over time, from a student living alone who moved from the provinces to a career woman in her 30s, completing the character's depth. Director Kim Do-young, who also handled the directing and screenplay, is credited as a factor in the film's success with his calm yet meticulous perspective. Kim stated, "Because this is a story of deep love and messy breakups that everyone has experienced at least once, I wanted to capture more universal emotions." As a director with an acting background, he is praised for focusing on the characters' emotions and naturally drawing out the chemistry between the two actors.

The film stimulates viewers' nostalgia with art direction, props, and music that meticulously recreate the Y2K sensibility of the 2000s. Details such as spaces reminiscent of the Cyworld era, flip phones, and MP3 players enhance the film's immersion. The OST, which includes hit songs by Lim Hyun-jung and his team, as well as new tracks by Owen and Jeok Jae, conveys the characters' emotions and extends the lingering feelings.

These elements combined make it highly likely that "If We" will continue its box office momentum into the fourth week after release. Audiences are revisiting past memories and emotions through this film, experiencing the charm of realistic romance.

The film's success goes beyond simple box office performance, contributing to strengthening the emotional connection with the audience. "If We" currently holds an important position in the Korean film market, and attention is focused on its future box office trends.