
BTS Jimin ranked first in the boy group individual brand reputation for January 2026. In the January 2026 boy group individual brand reputation rankings announced by the Korea Corporate Reputation Research Institute, Jimin took the top spot. Jimin set a record of being number one for 56 consecutive months, proving his unwavering popularity even ahead of the full group comeback.
Jimin's brand reputation index was analyzed at 4,142,149. This figure consists of a participation index of 191,119, media index of 193,580, communication index of 1,644,486, and community index of 2,112,964. Compared to the brand reputation index of 3,120,523 in December, this is a 32.74% increase.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained, "The BTS Jimin brand, which ranked first in the January 2026 boy group individual brand reputation, showed high scores in link analysis for 'record,' 'enter,' and 'unique.'" He added, "In keyword analysis, 'ARMY,' 'Who,' and 'Like Crazy' were highly analyzed. In positive-negative ratio analysis, the positive ratio was 91.87%."
Following the news of Jimin's first-place ranking, fans used hashtags such as '#OurJiminIsNumberOneAgain,' '#JIMIN56MonthsBrandReputationNo1,' and '#CongratsJiminBrandReputationJanuaryNo1,' dominating the top three spots in Korea's real-time trends on X (formerly Twitter). As fans continue to celebrate, Jimin's brand reputation remains at a high level.
As a member of BTS, Jimin has a global fanbase, and his individual activities are also receiving much attention. This number one ranking in brand reputation is interpreted as a reflection of his continuous popularity and fan support.
BTS plans to continue active promotions in 2026. Jimin's number one individual brand reputation is expected to positively influence the overall group's impact. Fans are looking forward to BTS's future activities through Jimin's endeavors.
Jimin's achievements have a positive effect on the K-pop industry as a whole. K-pop artists focus on managing their image and strengthening communication with fans through brand reputation. Jimin's case demonstrates that this strategy can work successfully.
Jimin plans to continue communicating with fans through various activities. Attention is focused on how his brand reputation will change in the future.



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