C9 Entertainment's rookie boy group NAZE is expanding its global presence through collaborations with well-known brands in Japan.

On the 20th, C9 Entertainment announced that NAZE will collaborate with SABORINO, a time-saving cosmetic series from Japanese styling life holdings BCL Company, and brands under the local large-scale dining franchise SKYLARK Group.

SABORINO is a brand well-known in Japan and Korea for its morning mask packs. NAZE confirmed a collaboration with SABORINO's all-in-one beauty essence shampoo product and promoted it directly as sales staff on the 16th, meeting the public offline. On the same day, NAZE's full group appearance work "DREAM STAGE" was first broadcast on Japan's terrestrial broadcaster TBS. This synchronized NAZE's online and offline activities, drawing the attention of local fans.

SKYLARK Group is a large dining franchise company with over 3,000 stores. The "Plus 1 Menu Recommended by NAZE" is displayed on in-store touchscreen panels at four brands under the group—Gusto, Bamiyan, Yumean, and Jonathan—and is being introduced through each brand's official SNS, app, and website from January to the end of March.

NAZE has been expanding its global recognition and influence through various activities in Japan even before their official debut. Along with appearing in TBS's Friday drama "DREAM STAGE," they participated in singing the OSTs "Wanderlust" and "BABYBOO." They also performed a special stage at the popular illumination event "Blue Cave SHIBUYA."

Additionally, NAZE was invited twice to perform at TGC, the largest local fashion festival. Starting with TBS's flagship variety show "SASUKE 2025," they made strong impressions on local fans by consecutively appearing on major sports entertainment specials like the "Year-end All-Star Sports Festival," variety shows "Sekai Kurabete Mitara," "Door x Door Quest," and the travel program "Naomi Watanabe's Zero-Night Vacation in Japan."

NAZE is a rookie boy group from C9 Entertainment consisting of Kaisei, Yoon-gi, Ato, Turn, Yuya, Kim Gun, and Dohyuk. They are the first multinational boy group produced in five years and since the company's founding, equipped with warm visuals, solid vocal, rap, and performance skills, actively engaging in various fields.

[Source: Provided by HNS HQ]