NAZE, a rookie boy group from C9 Entertainment, is making a mark in the Japanese market. NAZE has been receiving consecutive collaboration offers from well-known Japanese brands, expanding their global presence through these partnerships. On the 20th, C9 Entertainment announced, "NAZE is collaborating with SABORINO, the time-saving cosmetic series from Styling Life Holdings BCL Company, and brands under the large family restaurant chain company SKYLARK Group."

NAZE is promoting morning mask pack products through their collaboration with SABORINO and increasing their recognition in Japan and Korea through a partnership with SABORINO's all-in-one beauty shampoo product. On the 16th, NAZE held an event where they met consumers directly as sales staff. On the same day, NAZE's full group appearance work "DREAM STAGE" was first broadcast on the Japanese terrestrial broadcaster TBS, drawing local fans' attention to NAZE's activities.

SKYLARK Group is a large dining franchise company operating about 3,000 stores. NAZE is introducing the "Plus 1 Menu Recommended by NAZE" at SKYLARK Group's brands Gusto, Bamiyan, Yumean, and Jonathan. This promotion runs from January to the end of March through in-store touch screen panels and each brand's official SNS, app, and homepage.

Before their official debut, NAZE has been increasing their global recognition through various activities in Japan. They appeared in TBS's Friday drama "DREAM STAGE" and participated in singing the OSTs "Wanderlust" and "BABYBOO" for the show. NAZE left a strong impression by performing a special stage at the popular illumination event "Blue Cave Shibuya (青の洞窟 SHIBUYA)."

Additionally, NAZE was invited twice to the largest local fashion festival TGC, shining on the stage. They have consecutively appeared on TBS's flagship variety show "SASUKE 2025," the large sports entertainment special "Year-End All-Star Sports Festival (大晦日オールスター体育祭)," the variety program "Sekai Kurabete Mitara (世界くらべてみたら)," and the travel show "Naomi Watanabe's Zero-Night Vacation (渡辺直美のニッポン0泊バカンス)," leaving a strong impression on global fans.

NAZE is the first multinational boy group produced by C9 Entertainment in five years and the company's first since its founding. Members Kaisei, Yoon-gi, Ato, Turn, Yuya, Kim Gun, and Dohyuk combine handsome visuals with solid vocal, rap, and performance skills. NAZE is proving their limitless potential through diverse activities.

C9 Entertainment currently manages various artists including Younha, Lee Seok-hoon, CIX, and EPEX. NAZE's successful activities are expected to positively influence the company's global strategy alongside these artists. NAZE's activities in Japan are likely to lead to more collaborations and promotions in the future.