BTS Jungkook has reaffirmed his global popularity by causing a third sell-out phenomenon. On January 16, BTS announced the release of their 5th full album 'Arirang' and began selling individual member LPs (vinyl). In this process, Jungkook's 'Arirang' Orchid version LP became the first among the members to achieve a third sell-out at the major U.S. retailer Target.

Jungkook's 'Orchid' LP also sold out the fastest among member LPs on Weverse Shop. The entire stock was depleted in less than 10 minutes after sales began. The popularity continued as Jungkook's 'Orchid' LP was the first among members to sell out on the European K-pop specialty shop ipurple and the Australian record store iHeartPopAus.

In the third pre-order sale held on the Chinese e-commerce platform PINKY, Jungkook's 'Orchid' LP was also the first to sell out. This phenomenon once again proved Jungkook's nickname as the 'SOLD OUT KING' and the so-called 'Jungkook Effect.'

Jungkook's influence was confirmed not only in music but also in the fashion field. The special spring 2026 edition magazine featuring Jungkook, planned by the fashion magazine ELLE Japan, sold out immediately upon pre-order on Japan's HMV&BOOKS online store. The nine individual versions and set versions of the January 2026 issue of ELLE featuring Jungkook on the cover, as well as the Korean edition of Rolling Stone magazine, were all sold out on Weverse Shop.

Jungkook has once again proven his powerful influence by causing sell-outs of every product he touches. This phenomenon contributes to raising BTS's status even higher in the global K-pop market. BTS exerts strong influence across music, fashion, and culture, and Jungkook's personal brand value continues to rise steadily.

Jungkook's popularity has become an important factor leading consumer trends in the global market beyond mere fandom. While BTS members pursue activities that highlight their individual personalities, Jungkook has drawn attention with particularly high sales figures. This phenomenon is regarded as an example of how K-pop artists are establishing themselves in the global market.

The sell-out phenomenon related to Jungkook's 'Orchid' LP shows how solid BTS's fanbase is and how strong their preferences are. They have very high demand for products related to Jungkook's new music, which is expected to have a positive impact on BTS's future activities.

Jungkook plans to continue his activities in various fields. Attention is focused on how his music, fashion, and brand value will develop. BTS is expected to further expand K-pop's global influence through Jungkook.