Actor Park Bo-gum has revealed a special photo shoot with CheongKwanJang. This photo shoot creates an atmosphere that seems to awaken time in a space filled with red energy, capturing Park Bo-gum's unique calm yet profound charm. Dressed in a black jacket, white shirt, and black tie, standing against a solid red background, his intense gaze directly facing the camera captivates attention.

The photo shoot also features a scene with a horse figure covered in red cloth. This symbolizes the "Year of the Red Horse" and harmonizes with CheongKwanJang's promotion "Speak with CheongKwanJang This Lunar New Year," held ahead of the Lunar New Year. Various concepts are included, such as Park Bo-gum in a gray suit holding a small metal box against a solid red background, and leaning against a dark wall, showcasing his diverse charms.

Through this photo shoot, Park Bo-gum perfectly blends with the CheongKwanJang brand, which symbolizes health and vitality, strengthening the image of red ginseng products that are ideal gifts for family and friends during the Lunar New Year. CheongKwanJang is running the "Speak with CheongKwanJang This Lunar New Year" promotion from January 23 to February 18, featuring various steady-seller products such as HongSamJung, Everytime, and HongSamTone, as well as premium product lines.

Meanwhile, Park Bo-gum continues to maintain his unique popularity in the advertising industry, recently being selected as the official ambassador for Dyson Korea. He introduces a variety of products ranging from vacuum cleaners and air purifiers to hair devices, maintaining communication with the public, and has also been chosen as the brand model for Dr. For Hair, demonstrating a strong presence in health and lifestyle-related fields.

Park Bo-gum plans to continue meeting fans through diverse activities and showcase differentiated charm through collaborations with brands.