Seonghoon, a member of the group Enhypen, will serve as a torchbearer for the '2026 Milan Cortina Winter Olympics.' His agency, Belift Lab, announced on the 24th that Seonghoon will participate in the Olympic torch relay, which begins on February 6 (local time). Seonghoon was selected as a torchbearer upon the recommendation of Samsung Electronics.

Before his debut, Seonghoon was a member of the national figure skating reserve team. Since last year, he has been serving as a public relations ambassador for the Korean Sports Council, playing a role in connecting sports with the public. Through this torch relay, Seonghoon plans to deliver a message of peace and friendship to the world.

Seonghoon stated, "I deeply understand the passion and effort of the national athletes who have worked hard for this Winter Olympics, so my greatest feeling is to support them." He also added, "Competing in the Olympics was my dream when I was an athlete, and I am happy to have fulfilled that dream as a singer."

Only two K-pop artists, including Seonghoon, have participated in Olympic torch relays held overseas. Seonghoon's participation this time further highlights his status in international events.

Enhypen, the group Seonghoon belongs to, has gained global popularity through unique album storytelling and outstanding performances. They established themselves as the 'new leaders of K-pop' by winning grand prizes at major music award ceremonies last year. Their recently released seventh mini-album, 'THE SIN : VANISH,' sold 2.07 million copies in its first week, marking the group's fourth 'double million-seller.'

Seonghoon's participation in the torch relay will be an important opportunity for him to communicate with the public through sports and music. The Winter Olympics is a stage where athletes from around the world gather to compete, and Seonghoon will fulfill his role as a representative Korean artist at the event.

His role as a torchbearer demonstrates his deep understanding and affection for sports. Drawing on his experience as a member of the national figure skating reserve team, he will use this opportunity to share his interest and knowledge of winter sports with the public.

The Winter Olympics torch relay is attracting worldwide attention, and Seonghoon's participation will serve as a milestone for K-pop artists to stand out more prominently on the international stage. Through the torch relay, Seonghoon will convey the meaning and value of the Winter Olympics and deliver a message supporting the efforts of national athletes.

Seonghoon's activities as a torchbearer are expected to contribute to strengthening the international status of K-pop artists in the future. His selection as a torchbearer for the Winter Olympics is seen as a testament not only to his musical achievements but also to his genuine passion for sports.

Going forward, Seonghoon will continue to communicate with the public through various activities, breaking down the boundaries between sports and music and opening new possibilities. His participation in the torch relay will remain an important example of the role K-pop artists can play on the global stage, beyond being just a simple event.