The group NewBeat proved their immense popularity locally by participating as photo shoot models in the winter issue of the fourth quarter of the Chinese fashion magazine 'K!ND'. NewBeat showcased the unique charm of each of the seven members, and although the photo shoot was initially planned for the online edition, it was also produced as an offline magazine due to the enthusiastic response from fans immediately after its release. This reaction had already been anticipated from NewBeat's previous activities in China.

Since signing a management contract with Modern Sky, China's largest original music company, last year, NewBeat has actively targeted the local market. As a result, NewBeat quickly built recognition across the continent. When NewBeat first visited China, a large crowd gathered at Shanghai Hongqiao Airport, which led to ranking 27th on Weibo's real-time entertainment and culture search keywords. Right after their first showcase in China, they were praised as the "next-generation K-pop icon."

Recently, a dance challenge video featuring NewBeat and Chinese artists has gained great popularity on various social media platforms such as TikTok and Weibo. NewBeat's solid skills and trendy content utilization have created synergy, further boosting their recognition across the continent.

In November last year, NewBeat made a comeback with their first mini-album 'LOUDER THAN EVER' in collaboration with renowned overseas producers. This album stood out on global charts, and the title track "Look So Good" topped six categories on Amazon Music in the United States, creating a reverse surge.

On the 18th, NewBeat's first solo debut concert was successfully concluded with all seats sold out. This concert once again proved NewBeat's popularity. NewBeat plans to continue their activities in the Chinese market and expand their global fan base.