Donga Pharmaceutical announced on the 27th that it has selected singer Lee Chan-won as the exclusive model for its cold medicine brand Panpyrin and has launched a new commercial. This advertisement intuitively conveys Panpyrin's heritage and key efficacy, having been responsible for treating colds in Korea for 65 years.

Last year, Panpyrin expanded its lineup by launching 'Panpyrin Night Liquid,' a cold medicine specifically for nighttime use. The new commercial emphasizes that cold symptoms can be cared for all day long with Panpyrin Q during the day and Panpyrin Night Liquid at night. Lee Chan-won established himself as a versatile entertainer by winning the 'Entertainer of the Year' award at the KBS Entertainment Awards last year, recognized for his outstanding skills and witty charm.

Considering brand trust and a healthy, bright image, Donga Pharmaceutical chose Lee Chan-won as the first male model since the brand's launch. Various marketing activities are planned going forward. The new advertising campaign titled 'Ending' signifies putting an end to Panpyrin and colds. Lee Chan-won delivers Panpyrin's key efficacy with the message "Quick Ending for Colds" by portraying different cold symptoms such as nasal cold, sore throat, and cough through a trot medley.

The Panpyrin commercial featuring Lee Chan-won can be viewed on Donga Pharmaceutical's official YouTube channel and on TV, with the follow-up 'Ttukttak' commercial to be released soon. A Donga Pharmaceutical representative stated, "Panpyrin is a brand with a deep history and tradition, focusing solely on cold symptom care for 65 years. Lee Chan-won's trustworthy and healthy image fits well with the brand, which is why he was selected as the model. We plan to strengthen Panpyrin's brand awareness through the new commercial."

Donga Pharmaceutical's flagship cold medicine brand Panpyrin offers a diverse product lineup including Panpyrin Q for pharmacies, Panpyrin Night Liquid, and Panpyrin T, a safety medicine available at convenience stores. Panpyrin Q and Panpyrin Night Liquid are liquid formulations that are quickly absorbed by the body and can be taken easily without water.

This advertising campaign aims to inform consumers about Panpyrin's various efficacies and strengthen the brand image. Donga Pharmaceutical plans to expand consumer engagement and increase brand loyalty through the commercials featuring Lee Chan-won.

Panpyrin is one of the longest-standing cold medicine brands in Korea and is widely recognized by consumers. Donga Pharmaceutical will continue ongoing marketing efforts to further enhance Panpyrin's brand value.

The selection of Lee Chan-won as a model aligns well with Panpyrin's image and is expected to generate positive responses from consumers. Donga Pharmaceutical plans to establish Panpyrin as a trusted brand among consumers through its diverse product range.

Donga Pharmaceutical's new commercial focuses on providing information about cold symptom relief and emphasizing Panpyrin's efficacy. Panpyrin is exploring various strategies to strengthen its position in the cold medicine market.

The new Panpyrin advertising campaign with Lee Chan-won is expected to contribute to raising consumer awareness about cold prevention and treatment. Donga Pharmaceutical will continue to enhance the Panpyrin brand value through ongoing product development and marketing.

Through Panpyrin, Donga Pharmaceutical is committed to supporting consumers' healthy lives and contributing to the relief of cold symptoms. Panpyrin's successful marketing activities are expected to continue in the future.