Model Irene is drawing attention by revealing the startup process after launching her beauty brand 'skit.' Recently, Irene detailed her six-month journey, from preparing for the startup to product development, sharing it through 20 photos on social media.

She said, "My bag is actually like a moving laboratory with lab days, logo sketches, patch production, caffeine boosts, and countless sample tests," adding, "It was a process where chaos, creativity, and fear coexisted, but it was a beautiful moment." Irene led daily meetings and sometimes experienced frustration in comfortable attire, but she said she chose that dream every day.

She candidly shared, "It's not just about pretty photos and products, but also about believing in something before anyone else recognizes it, through doubts, late nights, and trial and error," adding, "This process wasn't glamorous, but it became the most rewarding chapter of my life."

In the photos, Irene is shown wearing a beige padded jacket paired with jeans while holding a bag, holding product samples against a pink background, and taking casual mirror selfies, honestly depicting the busy early days of the startup. Her comfortable yet focused expression, wearing a hat and glasses, is impressive.

Additionally, Irene maintains self-care by consistently practicing her pre-shoot routine to reduce swelling, including running, yoga stretching, planks, and the yoga 'pigeon pose.' Along with a healthy lifestyle, she is solidifying her position as a fashion and beauty icon by directly managing her beauty brand.

Irene's new beginning is a challenge to create her own brand value as an entrepreneur, beyond simple modeling activities. Going forward, Irene plans to introduce new beauty trends pursuing true convenience and luxury through 'skit.'