Gongcha Korea announced on the 29th that it has renewed its contract with Felix of the K-pop idol group Stray Kids as a global brand ambassador. As a result, Gongcha and Felix will continue their partnership through 2026.

The "Taro Jewelry Signature Milk Tea" series, a reinterpretation of the taro milk tea known as Felix's favorite drink, has been receiving continuous attention from consumers since its launch. Currently, this product is selling six cups per minute.

The viral effect from overseas fandoms is also remarkable. International fans voluntarily post verification photos on social media and share their store visit reviews. These activities contribute to increasing Gongcha's brand awareness.

Gongcha plans to further strengthen its collaboration with Felix following this contract renewal. Brand campaigns will be conducted sequentially in major global markets including Korea, the United States, Japan, and Australia to expand touchpoints with consumers worldwide.

A Gongcha Korea representative stated, "Felix is the perfect partner who has created the best synergy with the brand identity based on his sincerity toward Gongcha." He added, "We will continue to spread Gongcha's unique tea culture worldwide together with Felix."

Gongcha aims to solidify its position in the global market through its partnership with Felix. Felix plays a crucial role in enhancing Gongcha's brand image based on his influence as a K-pop idol.

Taro milk tea has established itself as one of Gongcha's signature products. This beverage is highly popular among consumers due to its unique taste and visual appeal. Gongcha plans to continue offering new experiences to consumers through a diverse product lineup.

To strengthen communication with global fans, Gongcha is planning various events and promotions. These activities will contribute to increasing brand loyalty and deepening relationships with consumers.

Through collaboration with Felix, Gongcha intends to enhance its competitiveness in the global market and pursue sustainable growth. To this end, it will establish and implement various marketing strategies.

In conclusion, Gongcha Korea plans to expand its global brand campaigns and maintain the popularity of the taro milk tea series through the contract renewal with Felix. These efforts will play a significant role in increasing Gongcha's brand value and market share.