Actor Park Bo-gum has revealed a special Lunar New Year photoshoot in collaboration with CheongKwanJang. Commemorating the Year of the Red Horse, this photoshoot features Park Bo-gum wearing a black top and a red hat, showcasing his unique visuals against a solid red background. With one hand lightly holding the hat and gazing sideways while also looking straight ahead, he displayed a charm that is both soft and intense at the same time.

This shoot was conducted jointly by the CheongKwanJang brand and Vogue Korea, and along with the photoshoot, a main film and behind-the-scenes film capturing the atmosphere and details of the shoot were also released, drawing attention. Park Bo-gum also shared New Year greetings for his fans, spreading warmth.

Meanwhile, Park Bo-gum recently showcased his diverse charms on the tvN variety show "Bogum Magical," where after a year of effort to obtain a national beautician license, he opened and operated his own barbershop. Alongside this, he has consistently maintained a healthy and sophisticated image through various advertisements and photoshoots, and he is also participating in CheongKwanJang's "Speak with CheongKwanJang this Lunar New Year" promotion ahead of the Lunar New Year holiday, strengthening communication with consumers.