Woori Financial Group has released an advertisement supporting the South Korean national team ahead of the 2026 Milan-Cortina d'Ampezzo Winter Olympics. This advertisement was produced under the slogan "Korea's National Representative Financial Group" and is part of a full-scale support campaign.

As the official sponsor of the Korean Sport & Olympic Committee and the South Korean national team "Team Korea," Woori Financial created this advertisement to cheer on the challenges and efforts of the national athletes. The advertisement features IU, Woori Financial Group's advertising model, as the narrator, showcasing citizens supporting the national athletes in everyday settings such as stadiums, restaurants, and buses. It also includes scenes of athletes who delivered moving performances in past Olympics.

A representative from Woori Financial Group stated, "The video, narrated by IU and concluding with the slogan 'Always. Our Athletes. At the Front,' captures the passionate dedication and courage of athletes who have quietly prepared for the world stage during the coldest season, as well as Woori Financial Group's sincere support for them."

The advertisement will be released on TV and the official YouTube channel during the Winter Olympics. Additionally, those who leave supportive comments for the national team on Woori Financial Group's YouTube channel and official social media by the 6th will be entered into a draw to receive a Naver Pay point coupon worth 5,000 KRW, awarded to 100 winners.

During the Winter Olympics, Woori Financial plans to support the national athletes participating in the Olympics through various activities as an official sponsor. They also plan to expand support for less popular sports and promising future sports talents. Lee Min-seop, head of the Sports Marketing Team at Woori Financial Holdings' Brand Strategy Department, said, "Woori Financial Group is always with South Korea's national athletes every time they challenge the world stage," adding, "We will continue to create social value through sports and maintain sustainable sponsorships as Korea's representative financial group."

Starting with the 2026 Winter Olympics, Woori Financial plans to continue supporting Korean sports by sponsoring major international events such as the 2026 Aichi-Nagoya Asian Games and the 2028 LA Olympics. This sponsorship is expected to play an important role in fostering athlete development and contributing to the advancement of Korean sports.