LADOR, the personal care specialist brand of JP Professional Co., Ltd., has released a new campaign video for its new product "Angel Muge," created in collaboration with BTS Jimin. This campaign video has received enthusiastic responses from consumers.

The new product "Angel Muge" was launched based on the popularity of the existing perfume hair oil line. This product offers an enhanced hair angel ring effect along with a sophisticated fragrance. Its main features include providing deep moisture and shine to damaged hair. It is especially effective in instantly smoothing and managing hair that becomes dry and tangled due to the cold winter weather. Consumers also positively evaluate its light and silky finish without any stickiness or heaviness from the oil.

A representative from LADOR stated, "The new product 'Angel Muge' was developed based on the know-how of the perfume hair oil line to better suit a wider range of customers' lifestyles. With its sophisticated scent and refined texture, it will allow individuals to complete their own fragrance care in daily life."

To commemorate the launch of the new product, LADOR released the second main campaign video featuring BTS Jimin. This video was created around the message "Happiness comes when the lily of the valley scent appears." It captures Jimin's warm yet romantic charm in a clear and pure atmosphere inspired by the lily of the valley, attracting consumer attention.

The new product "Angel Muge" is exclusively sold at Olive Young. Various promotions are underway, including discounts upon purchase, a free 10ml mini oil, and a LADOR Jimin mini photobook to celebrate the February Olive Young Pick selection. These promotions provide additional incentives for consumers to purchase.

LADOR plans to further strengthen its brand position through this new product. The company will continue efforts to enhance competitiveness in the market through product development and marketing strategies that reflect diverse consumer needs.