Group Cortis will be the first K-pop singer to participate in the representative event of the NBA All-Star Weekend. According to the NBA and ESPN, the largest sports broadcasting channel in the United States, Cortis will perform the halftime show at the '2026 Ruffles® NBA All-Star Celebrity Game' held at the Kia Forum in California on the 13th (local time). Cortis will be recorded as the first K-pop artist to perform a halftime show in the history of the All-Star Celebrity Game.

The All-Star Celebrity Game is an event where former NBA players, Hollywood actors, popular rappers, and sports stars form teams and compete, and it is one of the main events of the NBA All-Star Weekend. The game is broadcast live across the United States through ESPN, and Cortis is expected to deliver a special performance watched by basketball fans worldwide.

Cortis has been selected as part of the 'Friends of the NBA,' promoting the NBA, further strengthening their relationship with the league. They are making a mark not only in the U.S. music market but also in the sports and entertainment industries.

Cortis was also chosen as the headliner for the 'NBA Crossover Concert Series' held at the Los Angeles Convention Center on the 12th. This is significant as Cortis is the first Korean singer to perform on this stage.

Additionally, Cortis became the first K-pop artist to sign a partnership with the energy drink brand Red Bull. This partnership contributes to enhancing Cortis's brand value.

The gaming industry is also focusing on Cortis. Their debut album track "Go!" was selected as the original soundtrack for Season 4 of the popular U.S. game NBA 2K26. The song has gained popularity with cumulative sales of 150 million copies.

In the globally popular shooting game Fortnite, a dance emote using "Go!" has been introduced, and Cortis continues to engage in exceptional collaborations as a rookie. These achievements by Cortis are regarded as an important example of K-pop artists expanding their influence in the global market.

Cortis is breaking down the boundaries between music and sports in the United States and actively engaging in various fields. They are expected to contribute to raising the status of K-pop on more global stages in the future.