Bungaejangter announced on the 5th that its exclusive promotion with the rookie idol group 'idntt' is receiving positive responses in the global market.

Since last year, Bungaejangter has been collaborating by providing exclusive content within the app in line with idntt's debut process. This promotion consists of a lucky draw for members' personally worn cherished items from idntt's unit 'Yesweah' and the sale of limited-edition goods. In particular, the lucky draw for members' cherished items is set to end on the 15th and has recorded high participation demand through Bungaejangter and the 'Bunjang Global' page.

The cherished items actually used by Yesweah members include a perfume (Eunsu), doll keyring (Kyungbin), knitwear (Nuri), scarf (Seongjun), glasses (Cheongmyeong), beanie (Yejun), sleep pants (Gyuhyuk), and sweatshirt (Towa), totaling eight items. Additionally, autographed Polaroids are provided as rewards. The members appeared in videos introducing stories related to each item, which were simultaneously released on Bungaejangter and idntt's official channels.

The 'Limited Edition Physical Object,' which started on the 2nd, is also attracting attention. This object is a new concept collectible that combines digital technology with 'photocards,' essential collectibles in K-pop fandom. This product, available for sale until the 15th, allows users to scan the QR code on the back to register a digital card, and purchasers receive 'COMO,' an artist voting right. Through this, fans are designed to participate in votes that decide the group's activity directions.

Before the promotion with idntt, Bungaejangter also collaborated with 'TripleS,' an idol group from the same agency. A Bungaejangter official stated, "We will continue artist collaborations focusing on items that hold symbolic meaning in fandom culture, such as photocards and cherished items." They added, "We will solidify our position as a unique global K-commerce platform where global fans can trade K-goods and communicate without language or payment barriers."

Bungaejangter's strategy reflects the demand of K-pop fandoms and contributes to strengthening competitiveness in the global market. They plan to further expand communication with fans through collaboration with idntt.