The group BTS is transforming Seoul into a large-scale music and cultural stage. On the 6th, Big Hit Music announced that BTS will hold "BTS THE CITY ARIRANG SEOUL" (hereinafter "The City Seoul") from March 20 to April 12. This project is composed of experiential content combining music, media, and urban spaces to commemorate the release of their fifth full album, "ARIRANG." Various locations in Seoul will be transformed into cultural and artistic platforms.

On the comeback day, March 20, media facades will be displayed at major landmarks such as Sungnyemun and Seoul Tower (formerly Namsan Tower). Big Hit Music stated, "By adding modern media expressions to cultural heritage sites like Sungnyemun, we complete a symbolic scene where tradition and the present coexist." It is expected to be an opportunity to re-highlight the value of our cultural heritage worldwide.

At Yeouido Hangang Park, a lounge-style program sharing and enjoying BTS's music will operate until March 22. In April, stone walls, stairs, and street trees in downtown Seoul will be transformed into exhibition spaces, followed by media art productions that express BTS's song lyrics through light and video.

Big Hit Music explained, "During 'The City Seoul,' we collaborated with the Seoul Metropolitan Government to create programs that allow tourists and citizens visiting Seoul to experience culture and art in new ways and enjoy BTS's comeback in a multidimensional manner." Partnership events with various fields such as F&B and mobility will also be prepared.

In April 2022, BTS presented "BTS PERMISSION TO DANCE THE CITY - LAS VEGAS" in Las Vegas, USA, and in October of the same year, "BTS THE CITY in BUSAN" in Busan, receiving great responses. The "The City" project has established itself as an "urban play park" that expands fan experiences by opening various attractions and events throughout the city.

Detailed schedules and program information for "The City Seoul" will be announced later through the global fan platform Weverse BTS channel. "BTS THE CITY ARIRANG" is planned to proceed sequentially in major cities worldwide, starting with Seoul.

This project is expected to provide a special experience for fans visiting Seoul along with BTS's comeback. BTS aims to break down the boundaries of culture and art through music and contribute to establishing Seoul as a world-class cultural city.