Actor Park Bo-gum has revealed behind-the-scenes photos from the 2026 Year of the Red Horse Lunar New Year campaign in collaboration with KGC Ginseng Corporation's CheongKwanJang.

Recently, Park Bo-gum conveyed messages of health and hope through various styles and poses in the campaign photoshoot for "Speak with CheongKwanJang This Lunar New Year." In the released behind-the-scenes shots, Park Bo-gum is seen smiling brightly while holding a shopping bag, dressed in a brown suit paired with a red ribbon. He also shows a confident expression with one hand on his waist wearing a black sweater. Other scenes include him holding a gift-wrapped package in a gray coat and black suit, as well as exuding a sophisticated atmosphere wearing a black suit, white shirt, and black tie.

This campaign focuses on CheongKwanJang's key product lines, which have consistently been popular as holiday gifts. Various product lines such as HongSamJeong, Everytime, HongSamTone, CheonNok, HwaAeRak, and DaBoRok are offered with discount benefits, actively targeting the demand for health gifts during the Lunar New Year.

Park Bo-gum naturally conveyed the campaign's meaning by delivering messages of health and healing with his characteristic warm smile and serious expression during the shoot. The campaign captures the sentiment of encouraging consumers preparing health gifts for the Lunar New Year to express their hearts through CheongKwanJang.

Additionally, Park Bo-gum has been continuously engaging with the public by showing his sincere and diligent side in daily life through the recent tvN variety show "Bogum Magical." He is also spending busy days balancing advertising shoots and overseas schedules.

Meanwhile, CheongKwanJang is continuing the "Speak with CheongKwanJang This Lunar New Year" campaign for the Lunar New Year season, welcoming customers with various promotions. This campaign, which is consistently chosen as a health gift for the holiday, will continue until before the Lunar New Year holiday.